ARTICLES

 (A System for 55+ Entrepreneurs)

By Curt Roese | Published: January 6, 2025

You've made the decision. You've identified your Big Rock—the one business goal that matters most this quarter. You've cleared mental clutter and committed to action.

Now you're staring at a blank calendar on Monda...

Are you starting 2026 with 47 goals and ending it with zero executed?

This explainer reveals why experienced professionals fall into the sophisticated procrastination trap—confusing research with progress—and how to identify your ONE multiplier big rock using the four-question filter.

Learn why...

Are decades of unfinished projects, abandoned goals, and mental clutter draining up to 40% of your productive capacity?

This explainer reveals why clearing the deck isn't just preparation—it's the essential first step to building your second-act business.

Learn the Sunk Cost Liberation mindset,...

By Curt Roese | Published: December 18, 2024

I have 47 browser tabs open right now. Twelve are about YouTube strategies. Eight are AI tools I "need to learn." Six are productivity systems. Four are courses I bought but haven't started. And honestly? I have no clue what the other 17 are even a...

By Curt Roese | Published: December 23, 2025

Introduction

I'm looking at a folder on my desktop called "Business Ideas 2019." I haven't opened it in three years. It's taking up 47MB of space—and about 47 pounds of mental weight.

If you're among the 11,200 Americans turning 65 every single d...