Field Notes: Personal Branding

Position Your Expertise When the Business Card Disappears

The Problem

Your expertise didn't disappear when you left your career—your presentation system did. Without the title, company name, and org chart position, how do you communicate 30 years of competence without sounding like you're bragging?

The Solution

Translate corporate credibility into independent authority. This guide shows you how to present proven expertise without the scaffold—evolution, not reinvention, for professionals who built real capability over decades.

What You'll Learn

• The authority audit framework—inventory your actual expertise and credibility beyond corporate titles
• The credibility transfer system—translate organizational authority into independent positioning
• Evolution vs. reinvention positioning—build on proven competence, not starting over from scratch
• The three-part brand for professionals—create consistency across what you say, create, and how you show up
• Experience-to-insight content process—transform 30 years of pattern recognition into authority-building material

...and much more, including visibility strategies, professional polish, and the "Still Building" brand advantage.

What You Get

📘 Comprehensive guide with credibility transfer frameworks and positioning exercises
🎧 Bonus audio summary - brand evolution principles in podcast format
🎥 Bonus video explainer - visual overview of positioning system
📊 Bonus slide presentation - ready-to-use brand development format

$10 - Download Immediately