Field Notes: Content Strategy

Build Authority Without Social Media Obsession

The Problem

Consulting, coaching, and courses all require the same thing: people need to find you and trust you can solve their problems. But you're not trying to become an influencer, and creator economy tactics feel wrong for your demographic.

The Solution

Build strategic visibility that leverages 30 years of pattern recognition. This guide shows you how to create authority-building content without social media obsession—practical systems for professionals who won't make content creation their full-time job.

What You'll Learn

• Strategic assets vs. random posts—build content that compounds in value over time
• The three-conversation content system—mine your career for content gold from past, current, and future insights
• Content strategy by business model—align visibility with consulting, coaching, or course businesses
• The Monday Assembly Line system—create sustainable content production without burning out
• Authority markers that signal competence—position yourself through credibility indicators that matter to professionals

...and much more, including distribution strategies, content formats, and visibility without influencer positioning.

What You Get

📘 Comprehensive guide with strategic content frameworks and the Monday Assembly Line system
🎧 Bonus audio summary - content strategy principles in podcast format
🎥 Bonus video explainer - visual overview of sustainable content production
📊 Bonus slide presentation - ready-to-use content planning format

$10 - Download Immediately