The Three-Question Blueprint

You've spent decades building expertise, solving complex problems, and leading teams. Now you're ready for your second act, but the path forward feels overwhelming. Should you start an LLC? Build a website? Choose a course platform? These are the wrong first questions.

Most experienced professionals fall into the tactical trap: spending weeks researching software, legal structures, and pricing before answering three foundational questions. This wastes months and often leads to building the wrong business entirely.

This video walks through the exact framework successful second-act entrepreneurs use: Answer your WHY (income gap vs. legacy vs. activity), identify your WHAT (the problem you've solved 50+ times), and choose your HOW (consulting for speed, coaching for recurring income, or courses for leverage).

You'll learn why trying to build a 12-month course when you need income in 60 days is the #1 cause of second-act burnout, how to package your expertise using the efficiency ratio, and the CFO evolution strategy for blending all three models over time.

Watch now to build a business that aligns with your financial reality, leverages your deepest experience, and fits your desired lifestyle—without wasting months on tactics that don't matter yet.