The 90-Day Plan to Escape the Expertise Trap and Build Freedom Equity
Nov 18, 2025
Are you great at something that no longer excites you? You've built a successful career, mastered your field, and could easily charge $200/hour consulting—but the thought of doing it for another decade leaves you cold. You're not burned out from overwork. You're exhausted from repetition.
This is the expertise trap—and it's keeping experienced professionals stuck between financial security and genuine fulfillment.
In this video, you'll discover:
- The diagnostic question that reveals whether you're trapped by your own expertise
- How to use "platform shifts" to leverage your knowledge through teaching, frameworks, and scalable models instead of trading time for money
- The 80/20 micro-experiment strategy—protecting your income while testing new business models for under $500
- A practical 90-day plan for gathering "emotional data" about what energizes versus drains you
- How to build "freedom equity"—combining content assets, scalable teaching, and selective consulting for income with purpose
According to AARP, 53% of professionals 50+ plan to keep working past retirement—but on their own terms. The problem isn't your expertise. It's how you're delivering it. This video shows you how to escape the trap without starting over or sacrificing financial security.
